Business model

At Expert Shots Light, our business model is centered on delivering high-quality photography education that is accessible, flexible, and tailored to the needs of a diverse audience. Our courses cater to beginners, hobbyists, and professionals alike, allowing each student to progress at their own pace while benefiting from expert guidance and a wealth of resources. We combine an innovative blend of online learning and in-person workshops to create a hybrid model that suits different learning preferences.

Revenue Streams

1. Course Fees:
   The primary revenue stream comes from the enrollment fees for our various photography courses. We offer a tiered pricing structure that reflects the depth and complexity of each course. Beginner courses are priced lower to attract newcomers, while our advanced and specialized courses come with premium pricing, reflecting the higher level of expertise and personalized instruction provided.
2. Workshops and Masterclasses:
   We conduct regular workshops and masterclasses, both online and in-person. These events are targeted at more advanced learners or professionals who want to dive deep into specific techniques or styles. These workshops are often priced separately from our regular courses and generate additional revenue.
3. Subscription Model for Resources:
   We offer an optional subscription service that provides students with continuous access to exclusive photography resources. This includes tutorials, editing presets, software guides, and more. The subscription model provides a recurring revenue stream and enhances the value proposition for our students by offering them ongoing support and learning materials.
4. Photography Products and Equipment Partnerships:
   Expert Shots Light partners with various photography brands and equipment suppliers to offer exclusive discounts and deals to our students. This partnership model provides an additional revenue stream through affiliate marketing and collaborations, allowing us to monetize product recommendations without direct involvement in product sales.
5. One-on-One Mentorship:
   For students looking for more personalized guidance, we offer one-on-one mentorship sessions with our experienced instructors. These sessions are customized to address the specific needs and goals of each student and are priced at a premium rate due to the high level of personalized attention.

Customer Acquisition and Retention

1. Digital Marketing and Social Media Presence:
   Our digital marketing strategy focuses heavily on leveraging social media platforms, targeted ads, and content marketing to reach aspiring photographers. We create engaging, visually appealing content that showcases the results of our courses, alongside testimonials and success stories from students.
2. Referral Program:
   We have implemented a referral program where current students can refer friends or colleagues to our courses and receive discounts or perks in return. This helps us acquire new students organically while fostering a sense of community.
3. Freemium Model for Initial Courses:
   To attract potential students, we offer a freemium model where some basic introductory courses or lessons are available for free. This allows prospective students to experience the value of our teaching methods before committing to paid courses.
4. Community Building and Networking Opportunities:
   Our platform encourages community building by offering forums and discussion groups where students can interact, share their work, and seek feedback. Additionally, we host online networking events and exhibitions to help students showcase their portfolios and connect with other photographers.

Scalability and Expansion

Our business model is highly scalable due to the digital nature of the majority of our offerings. As we expand, we plan to:

1. Increase the variety of courses offered:
   By continuously developing new courses based on student feedback and industry trends, we can appeal to a broader audience and cover more niches within the photography world.
2. Geographical Expansion:
   We aim to expand our reach by offering courses in multiple languages and targeting different regions around the world. This will allow us to tap into international markets and create localized content for different photography styles and cultural preferences.
3. Licensing and Franchising Opportunities:
   Once we have established our brand globally, we plan to explore licensing and franchising opportunities, allowing other photographers or educational institutions to use our curriculum and teaching model under the Expert Shots Light brand.